In a bold move responding to rising vehicle prices and new import tariffs, Ford Motor Company has launched a limited-time promotion offering employee pricing to all U.S. car shoppers. Dubbed the "From America, For America" campaign, this program runs from April 3 to June 2, 2025, giving buyers access to pricing once reserved exclusively for Ford employees.
If you’ve been considering a new Ford or Lincoln, now is the time to act.
What Is Ford Employee Pricing?
Under the new program, eligible customers can purchase select 2024 and 2025 Ford and Lincoln vehicles at employee pricing — a rate that’s typically well below dealer invoice.
This means you pay what Ford employees pay, without any markup or traditional negotiation — a true win for value-focused shoppers.
Which Ford Vehicles Are Eligible?
The offer includes a wide selection of models, including:
Ford F-150
Ford Escape
Ford Edge
Ford Explorer
Ford Maverick
Lincoln Corsair
Lincoln Aviator
Vehicles Excluded from the Program:
2025 Expedition
2025 Navigator
Raptor models
Super Duty trucks
For specific model availability, it’s recommended to contact your local Ford dealer, as dealer participation is optional and inventory may vary.
Special Perks for EV Buyers
Ford is also sweetening the deal for electric vehicle shoppers. Under its Power Promise EV program, customers who purchase a qualifying EV will receive a free Level 2 home charger with standard installation included.
This incentive not only makes EV ownership more accessible but also positions Ford as a serious player in the electric vehicle space.
Why Ford Is Offering This Now
This nationwide promotion comes in the wake of recent 25% auto import tariffs imposed by the U.S. administration. While many automakers are raising prices or pausing imports, Ford is leveraging its domestic production advantage — over 80% of its U.S.-sold vehicles are built in America.
By extending employee pricing to everyone, Ford aims to:
Support American workers and consumers
Increase showroom traffic amid pricing uncertainty
Stay competitive without raising prices due to tariffs
What to Watch For
While this is a major discount opportunity, not all previous incentives remain available. Reports suggest some promotional financing offers and rebate programs have been adjusted or removed, which may affect the overall deal structure.
Always ask your dealer to break down:
Final Thoughts: Should You Take Advantage?
If you’re shopping for a new Ford or Lincoln, the Employee Pricing for Everyone program may offer one of the best deals available this spring — especially if you act before inventories tighten or terms change again.
At Auto Group of Louisville, we’re monitoring every manufacturer incentive to help you make the most of current promotions. We can also help compare Ford’s program with competitive offers from other brands, so you can make the smartest decision for your budget.
